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But maybe there's something to it—the app is the highest trafficked dating resource for Asian-Americans in North America, and, since it launched in December 2013, they've matched more than seventy-thousand singles.In April, they closed four million dollars in Series A funding.
If you are ethnically Chinese and looking for other ethnic Chinese, there's Two Red Beans.
As we chatted about the app, she let me poke around her personal profile, which she had created recently after going through a breakup.
The interface might have been one of any number of popular dating apps. I tapped on handsome faces and sent flirtatious messages and, for a few minutes, felt as though she and I could have been any other girlfriends taking a coffee break on a Monday afternoon, analyzing the faces and biographies of men, who just happened to appear Asian.
As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.
I met the app's publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year.