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Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.Rudder attempted to defend the company, in part by suggesting that it would be unethical not to experiment on users: I think part of what's confusing people about this experiment is the result ...this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears."Credential stuffing" describes using passwords stolen from one service (like another dating site) to attack another service, on the assumption that many people will reuse passwords across websites. The site used to have a highly active journal/blogging community as well.Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.
On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).
In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.
A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.