Gay dating super bowl ad
It plans to "execute its media plan" by courting networks in the coming weeks.
It's not like they don't have the money, Biderman adds.
That ad features a fictional retired footballer, "Lola," who uses his post-career riches to launch his own line of lingerie.
Lola is shown mincing like a fashion designer throughout.
The 30-second spot shows two men watching a football game and then they both reach for the chips.
Florida quarterback Tim Tebow high-fived fans after defeating South Carolina 56-6 in an NCAA college football game in Gainesville, Fla. The Heisman Trophy winner paints biblical citations under his eyes.
It launched last week and it reportedly has attracted 60,000 members.
In an interview with Digital Journal, Avid Life Media founder Noel Biderman said the Man Crunch ad will likely appear on other media outlets.
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