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Yes/No; While it is free to use, POF offers premium services as part of their upgraded membership, such as seeing the date and time a user viewed your profile and allowing you to see whether a user read and/or deleted your message.During 2009–12, new memberships, retention rates and time spent on the site decreased.Special Bridge is a private dating site and online social community designed to help meet the social and emotional needs of its members.Through a supportive and friendly environment, people of all ability levels can make new friends in a fun, private, and welcoming setting.In 2010, eharmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation.The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.Matching algorithms, which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
In 2018, the Advertising Standards Authority stated that an eharmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading.Yes/No; Free basic profile members can still see photos, edit profiles, search, use discussion board.Paid members can freely message, start discussion thread, no daily limit of discussion board entries. Members only see intersection of what they are looking for and what other members are looking for. Free messaging and status posting for undergraduates (5 messages/day limit).They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.Eharmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their "dysthymia scale", testing as having a depressed disposition.
A 2010 article published by the Harvard Business Review attributed the success of eharmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites.